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OLYMPIC PERFORMANCE
Taiwan-based Acer, which ranked fourth in PC shipments in the first quarter, has had its own problems after failing to adapt to changes in the market including in particular the rise of Apple's iPad last year, but Ahrens said the group was now getting back on track.(Dell Latitude D830 battery)
He said Windows 8, which does not yet have a launch date, was "extremely important" for Acer, and it would have four or five devices tied in with its launch, including tablets and a high-definition slimline "Ultrabook" notebook.
Ahrens said the new products would be supported by an advertising campaign focused on the user experience rather than the specifications of the machines, which has been the traditional approach of PC makers.
"Acer wants to be more about value than volume," he said, adding that the company needed to do higher end products to lift the status of the whole brand.
Acer, an Olympics sponsor, will also be in the spotlight next month as the PC provider to the London games.( Dell CF623 Battery)
"Everything is run by Acer - the scoring systems, the internal IT," said Acer UK managing director Neil Marshall. "It will demonstrate that we have the commercial ability to deliver this type of project."
Ahrens said the second quarter, which ends in nine days, would see about a 50 percent rise in revenue in the Europe, Middle East and Africa region, as the group continued its recovery from the lows of a year ago.
The region accounted for 37 pct of revenue in the first quarter, according to a company presentation.
"Q3 will be more challenging because it's a transition quarter from Windows 7 to Windows 8," he said.
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